Online Marketing Ideas for Small Businesses

There are many available marketing strategies suiting all kinds of business settings. Whether you run a small business or a medium one, there are affordable ways of making a name for yourself thus increasing your sales and profits.
Online marketing has been in use for a long time and most business people still rely on it to make their offers known to the general public hence triggering their purchasing powers. This kind of online marketing involves the use of cellular phones and the internet to sell products and services. For this to work, you have to come up with the right strategy which serves in appealing your target market translating into sales hence profits.

There are different methods of going about online marketing and they include ecommerce, the use of search engines such as Google and online advertising. Email marketing also falls under this category and so is article marketing. Business owners can use social networks like Facebook, Snapchat, Twitter, LinkedIn etc in making their services and products known.

These are some of the most effective methods of online marketing which, when used in the right way can work effectively to the advantage of your business. It always helps to take some time to strategize on how you are going to go about your marketing to make sure that in the end you will get value for the little money you spend.

More and more online marketing strategies are being developed with each passing day and within the next few years; it will be possible to achieve your business’s full potential without the necessity of going for very expensive campaigns. Nowadays, everything is going digital, meaning more people are online hence making reaching them easier.

Online market is very affordable and you are required to pay only a small fee. Some of the social networks allow you to market your business free requiring you to pay a small amount of money only when you need to put an advert on their sites. This is a good way of reaching a large number of people at a go without parting with a leg and an arm.

It is essential for every businessman to come up with a strategy that will work to their advantage by giving attention to the subject line of the marketing or advertising messages. The subject line should have enough punch to trigger interest in every person who gets to read it.

A website like will provide you with the highest quality in the industry.
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5 Essentials of Succeeding in Any Business

It takes a combination of strategy and action to run a business successfully. Even the most successful businesses need to continually work on different aspects of the business in order to rake in more business.

Here are 5 essentials of succeeding in any business:

1. Fulfill a Need
Businesses are pegged on fulfilling a certain need. However, the need a business is fulfilling isn’t always clear off the bat to most people who start businesses.

Whether you are offering services or selling products the best place to always start is to figure the WHY out. Why that particular product or service? Once you are able to answer this, you are well on your way to successfully fulfilling this need.

2. Test your Products
Again, the products or services you intend to sell – how will they perform in the market? Are there similar products or services being offered and how are they performing?

Take your products for a ‘test drive’ to see how they perform in the market. You don’t want to put in too much time, money and effort pushing products or services that simply don’t work.

3. Create connections with your Clients
One of the areas that businesses drop the ball on is client connection. With several businesses operating online, customer service is one of the identified areas that often wanting. To the contrary, the Internet provides diverse ways to stay connected with your clients.

Use social media to interact with your clients and get feedback about your products/services. Often, clients will stay loyal to businesses they feel connected to.

4. Fix What Isn’t Working.
So you have been running your business for a couple of weeks, months or even years. You are bound to identify a few loopholes or issues that need fixing.

Maybe the issues are not substantial enough to affect revenue, but a good business always strives to fix any identified gaps. This ultimately helps businesses maintain a good standing with clients.

5. Mentor Others
Another important aspect of succeeding in business is to not only have staff/employees but to mentor them to run the business successfully.

It is often a concern that exposing too much about business functions to could lead to betrayals and staff turnovers, with staff key staff members leaving to start competing businesses. However, staff members are important to the success of any business and they should be trusted with all information necessary to run the business successfully.

Pick on a few promising staff members and impart crucial business knowledge to them. If anything, you will ultimately have played a role in starting the next businessperson on their path to running their own successful business.

In conclusion, these 5 essential steps are what you need to get you started and keep you on the path to success in business. Once you start running a business, there will always be a need to review the business functions to fix what’s not working to ultimately drum up more business.

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Online Marketing – Learning to Leverage the Organic Power of Facebook

I started out on Facebook just as almost everyone else did. I opened an account, started finding other friends on the site and start communicating with them mostly by – I guess you could call it – Blog posting as a lot of what Facebook is really about at its base is a social platform – a blog site.

I was starting an online business and my initial focus when getting going was to write some articles, publish them to get known and then build them into books and market them on Amazon-Kindle. I did not have much more of a strategy than that in the beginning – I had just always wanted to write and publish a book. A bucket list item.

As I began to delve in further into the world of Facebook – and this spans time – over the last couple of years in fact – I became aware of just how powerful this platform really is from a business and product marketing perspective. And I have learned a lot about the platform to date – yet I am constantly learning more things I can do on it to further my brand awareness and even close sales right on the platform itself. With this in mind, I want to share with you some ideas for using Facebook that you may not have thought of. Here is an initial list of ideas to get you started.

First, you must absolutely have a business page if you are trying to market or sell anything on the platform. This is your first step. Facebook frowns on you using your personal consumer site to do any business marketing – so get this done. An additional tip: Don’t limit yourself to just one business page – create several if you have different categories of things to sell. I am still working to build this all out myself but I have found the time to create a main business page for my website, an “Author” page for books I write, and a couple of pages for individual “business verticals” within my online business.

Why did I do this? It increases your ability to get found. People look for and follow business verticals through keyword searching. If you type for example “coloring books” into the Facebook search bar, your search will return: Coloring Book titled pages created by people, coloring book groups, people who use this keyword in their name and sub-title “about” lines, top posts and latest posts containing the keyword, videos that people have posted with the phrase in the titles, events relating to this phrase, etc. So creating business page verticals within your Facebook presence can be a very good idea.

Next tip – do a little research – use the Facebook search bar to check out different keyword phrases and when you find good ones that people actively search on – use them with associated hash tags in your business page posts to help people find you. Your “People Reached” numbers will go up.

Do you want to get people to your other online assets such as webpages? Start writing, posting and sharing Facebook “Notes” – basically here you are writing articles and posting them on Facebook. A couple very useful tips in this regard: Write the full “Blog Post” or “Article” on your web or blog site. Then, go to Facebook and in your “Note” write the blog/article summary and not the rest of it. Next, put a line in the Facebook post with a backlink to your web/blogsite complete article under some anchor text that says something like “Click Here to Read the Full Article”. You are now driving traffic back to your business site where you can use lead magnets to capture e-mail addresses and you can sell them all your business products and services – as a bonus benefit, this helps to increase your website presence in the eyes of popular search engines like Google.

Find and join niche targeted groups. Then when you post related articles, videos, advertisement blurbs, shareable content, etc. “Share” them to these groups. This extends your brand awareness to potentially tens of thousands of people interested in the same topics that you are marketing to.

Go under the “Manage Tabs” button on your business page and add the “Shop” button to your page. Now, you can setup and highlight some of your best-selling products on your Facebook business page and you can share these products in your online posts. When people click to learn more, you can direct them back to your website and shopping cart to buy them by “tagging” the product image. FYI, a window opens up when tagging so you can enter the URL of the webpage you want to direct them to.

Another tab option I recently discovered and really like is the “Services” tab. Here you can market your time and services offered to others. I have used this feature on my Facebook business pages and I point these pages directly back to my online time-booking system webpage that I have built into my business website – I love this feature. If you are looking to get consulting or “Freelancing” jobs, here is a great way to increase your exposure and have people find you and book your time.

Post videos to Facebook directly. Facebook likes sharing videos. Again, as you publish these to Facebook, be sure to craft your video titles so they contain good useable keyword phrases and don’t neglect the use of hash tags in your video description areas.

Take some time to explore the business pages of others in similar niches as yours and when you find popular ones, go under the “More” tab displayed just below or on their business page background image and then select the “Like as Your Page” button to link them back to your business page. Here’s what this does for you:

First, you can’t comment on another business page as your page unless you like it as your page first. When you do then comment on another page as your page, the post you create builds visibility for your business page so you can get more traffic to your own business. Lastly, you can start to see in your news feeds content published to that other page – helps you keep track of the goings on there and who is posting content to that page – and you never know, some of that content could useful to you.

In summary, keep at it – you can drive a lot of organic Facebook views to your website just by taking the time to explore and work Facebook with your posts, shares, group involvements, the use of hash tags in your posts, liking other business pages, commenting on other pages, opening your Facebook “Shop”, etc.

The increased business exposure you receive from this extra effort, will earn you dividends.

About Dan Grijzenhout: Dan has lived a successful entrepreneurial career for over 30 years. He has been a consultant, entrepreneur, systems architect and developer, investor, business owner and is now an author, online course creator and teacher, sharing his years of experience and knowledge with others. Search for the name – Dan Grijzenhout – on Amazon to see his available books and e-books.

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How To Accomplish An Effective Web Presence For Success

It is clear that having a website is absolutely essential in today’s technological world. Businesses are having to adapt to the fact that the Internet is making it mandatory, that every business have a website in order to stay current with technology and society. It is so essential that you have a web presence, even if you have a brick-and-mortar store.

Having a website is one thing, but knowing what a website is about, is completely different. What do you do with this online thing and what else is there to do to make sure that your business has a presence on the web? Now let’s look at a few strategies for effectively building your online presence through the use of your new website.

A website is important, but what also has to be said, is that you need more than just a single page that has your business name and your business address and phone number on it. You need to have this website present many other details about the business and the products that you market. Every site should have at least three pages on it. When it comes to the business owner, and the employees, you need to have a special page that tells people what they do for the business.

You should choose another page that will tell you what the business does and how the operation of the business actually occurs. You need a page that displays your business contact information (address, phone number, hours of operation) and a contact form that people can use to contact you through the website.

Open up a LinkedIn profile for yourself. You don’t actually have to set up the profile for your business but as the business owner, need to make absolutely sure that you have an engaging profile on this most popular business network. Interacting with other business owners is one option for making use of it. You can also make use of the forums on the system to show off your expertise.

You must have a Twitter account as well. People have a lot of experience with social websites today. In the initial stages, Twitter might seem a little overwhelming and more than likely, you feel like an outsider, looking at this stuff from an external view. Even if you don’t know what you’re doing right away, it’s still something you need to do.

Set up an account and tweet about your business at least once a day. Starting out, you need to only post once an hour at the very most. Using Twitter for your business is something that you should do. There is a lot of info to help you on specific techniques. All you have to do is read and apply the information that you find, whilst realizing that you have to do a lot when building a secure and trustworthy presence online.

There is quite a bit more than just building a single web page and than sitting back and waiting. Even though it is okay to start there, it shouldn’t be the only thing you end up doing. In this day and age, the Internet is so fundamental in our lives that if we don’t display our business online, then we are actually doing more harm than good for profit margins.

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8 Easy Ways to Pay Back Student Loans

They are many ways that you can pay back student loans and we will cover a few of those methods in this article.

In a recent study is was revealed that about 50% of college graduates all have student loans and that the average debt was over $10,000. What appears to be happening is that loans are rising at more than twice the inflation rate.

With these continual costs rising it is no wonder that students are needing more financial assistance.

Here are 8 Easy ways to pat back student debt:

1. Have a Plan. Work out a strategy that will allow you to pay off your debt well before you graduate.

2. Have a Savings Plan. It might be an advantage for you to either get a part time job to help you or look at other methods of raising passive income. Some methods to raise extra needed cash include setting up a crowdfunding campaign, start an online business or even write some eBooks about something you are passionate about

3. Double Think about Consolidation. This is the method of pulling all of your existing loans into just one loan. The advantage of this is that you will only have one payment to worry about and you will also probably get a discount from the finance company

4. Debt Reduction Through Work. There are several things that you could do to help reduce your level of debt, you might like to try your hand at self-publishing on the Kindle platform, you might like to set up some sort of internet venture or one of the quickest ways to make money online these days is to set up a crowdfunding campaign. This is my favorite because it means that you can get money quickly, you can either use one of the more popular crowdfunding sites or even use your own software (there are low cost plug ins that can get you set up within minutes).

5. Earn as you Learn. Enquire at your campus office to find out more details about their work to study programs. There are many different programs available, you just have to ask the right questions.

6. Scholarships. Another method to help with your tuition is to apply for scholarship programs, there are many different types of these available and although it may seem like getting one is like finding a needle in a haystack, the fact is that the odds are in your favor. If you apply for,say 40 different scholarships, the odds that you will actually win 3 or four of these is highly likely.

Search online to find the latest and most popular websites that can help you in your quest.

7. Grants. Apply for grants, same deal here, apply for as many as you can and the law of averages will be in your favor.

8. Credit. Always make sure that your student loans are made in a timely manner, this will help improve your credit rating and may make it easier for you to get more credit in the future when you may need it the most.

I hope you have enjoyed reading about these ways to pay back student loans, just go out there and try them.

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Top 5 Trends To Driving The Future Of Marketing

No doubt, marketers always dive into the future to predict the next big trend that boosts their brand to the next higher level. You should shape your marketing strategies to keep them updated and healthy, so, it can work for your business. It is a little bit complex to understand but not impossible of course. It’s almost the end of the year and it’s high time to focus on your efforts. With this keep in mind, plan something new and big for the upcoming year and these top 5 trends mentioned here helps you in driving the future of marketing.

Mobile Will Hit A New Milestone: Yes, you heard it right, mobile is the new future of marketing that allowed you to expand your business and drive more sales and traffic. So, this year you should also shift your focus from screen to mobile now to touch the new heights in your business.

Content Will Remain King: Needless to say, Content is, was and will remain the king of marketing. It grabs the attention of search engines and visitors as well to your website. In the coming up year, you have to be more focused on the quality content because this is the only thing that takes you to the success.

Customer Experience Still Matters A Lot: No doubt, customers now have more options than ever before and drive them to your website totally depend upon their experience, which still matters a lot. So take a little bit extra pain to provide best and never before customer experience, which holds them to your business for a longer time.

Social Media Becomes The Next Internet: Nowadays, everyone is online and social media platforms now become the integral part of our lives. If you want to get the ball in your court in the coming up year, so, take the help of social media because it will give you the best result than ever.

Brand Must Get Really Personal: Building a professional relationship with the customer is the one thing and understanding their need and do best to fulfill them is another, so, you should focus on it. This year brand must get really personal, so, it can win the loyalty of the customer and give them a reason to get connected with you.

So, what are you waiting for? New Year is ready to hit the door, so, be ready with your marketing strategy to rule the world like a pro.

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5 Mistakes I Made When Starting An Online Business From Home

When I started my online business from home it was both exciting and daunting at the same time. I knew that the internet was the place to start a business because of the billions that are being spent online every year. After all, a potential customer can only look at one website at a time and that website could easily be mine, right?

So I jumped into starting my online business without any real thought and soon realized that I had made some mistakes that held back my progress and results.

1. Learning Without Action

I knew that I would need some guidance and training to start an online business from home. But I became overwhelmed with all the “how to” videos, reports and courses available. These things, while a great help, aren’t any good if you’re not going to follow the directions and do what they say. Now I put the things I learn into action before moving on and learning something else.

2. Not Staying Focused

New online home business opportunities can sit like beckoning lights on the horizon that are hard to ignore. They call it “shiny object syndrome.” I would see something new, like the idea of making money with it, and then invest time and money into it, leaving my current business to one side. But you won’t succeed when you constantly buy into new online business opportunities and don’t actually take the steps of using them. Once you decide on something, stay laser focused on your core business before you start looking at other options.

3. Not Using Automation

Time and money are limited when you run an online business from home. At first I tried to everything myself. But I learned that investment in software that automates tasks for me was money well spent. There are many software programs that will automate tasks for you. This includes email marketing, blog posting and social media posts.

4. Chasing Perfection

No one is ever perfect. And I was trying be perfect in everything I did. If I made a mistake I would hang my head in shame for days, thinking that I would never recover. But I did. And I started to see any mistakes I made as a learning process. Always remember that something is better than nothing, and online everything can be improved later.

5. Not Building An Email List Of Prospects

This was probably my biggest mistake of all. Make sure that you’re building an email list of prospects from day one. Every email list starts with one prospect. When somebody arrives at your website for the first time, they may leave and never to return. So, if you can obtain their email address, you can then remain in contact with them via email. Email marketing is still considered the most effective online marketing method.

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6 Must-Have Skills in A Magneto Developer

Written in PHP, Magneto is one of the most popular open sources contributing to the eCommerce platform in the recent past. If you are in need of a Magneto developer for developing plug-ins or for developing the built-in functionality of your website used for your online business, you should stick to a couple of skills that you must check in the professional you are about to hire. Magneto development demands technical proficiency, experience, and creativity.

Hunt for creative minds

For developing unique website portal that will stand out of the crowd- you need to search for the professionals with excellent creativity along with technical know-how. Being the business head, you should explore new avenues of the technology to cater some fresh new stuff as the users will swipe through your web pages. Let the approach, content, images and the overall presentation to be unique and powered with extreme web applications for ensuring 100% UI and UX.

Knowledgeable Magneto developers

Knowledge is power! If you also strongly believe in this mantra- look for the magneto developer with extremely updated knowledge. The developer must be scaled and equipped with all the latest updates that have arrived in the world of PHP and Magneto development. Thus, along with checking the training certificates ad qualifications, you should let the person make you an instant plug-in or show you anything on the website that will ensure you that you are choosing the right person for the development of the eCommerce website.

Great imagination!

There is a thin line in between creativity and imaginary powers. For a Magneto developer, you are looking for must also have a great imagination ability that he/she also knows to corporate for the benefits you are going to enjoy while running the online eCommerce business.

Professionalism is a must

Web development needs professionalism along with the technical efficiency. 24/7 availability, behavior, seriousness, dynamic nature etc are some of the best examples of professionalism required for the Magneto development.

Work experience

You need an experienced web developer for your website’s job. Instead of compromising with an untalented person, look for a person or the team of developers with the years of experience. For example, if you are planning to change the theme of the website, you can use Magneto for customizing the pages by editing or adding the PHP, CSS, and HTML. If the professional is not that fluent in writing the codes, or cannot deal with the new creative strategies- there is no need of dragging the guy further in your project. Make sure, that the Magneto web developer you are selecting can show you the references of several web pages that he/she alone or along with a team have developed.

Uncompromising work quality

There are different types of eCommerce sites developed from various open sources. If you are depending more on Magneto, let the developer understand your business first and also your expectations from him/her. Depending on these things, the expert can strategize for the website development. By using state-of-art technology and effective strategies the web developer can ensure the uncompromising quality of work.

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