The internet has revolutionized the way we connect with each other, the world, and has been the spearhead for the globalization of business. In today’s world you not only have to compete locally but also nationally and sometimes globally. The rise of social media and applications helps customers connect directly to the brands and products they need and want and simultaneously creates a way for businesses to expose themselves directly to the markets they can be the most successful in. No marketing plan is complete without this aspect taken into consideration. Here are 5 ways that smarter social media strategy can grow your business.
Social media apps are some of the most widely used software and technology in use today. Reaching young and older populations alike, these applications allow businesses to casually communicate with their customer bases and have information shared organically amongst circles of friends. The wide reach of these applications creates a vast network that allows access to many different types of people, many of whom just may be interested in what your business has to offer.
2. Word of mouth communication
Currently, advertising and marketing has saturated all realms of communication. Customers are beginning to grow tired of being told what to think. They would rather have access to information and make up their own minds, or be influenced by word of mouth reviews they can access through social media. Having friends and family validate the quality of products and services is invaluable in the field of marketing and is often much more effective than much more expensive forms of advertising.
3. Cost effective
Utilizing social media is very cost effective for customers and businesses. Customers usually have access for free and now even businesses can create accounts for free as well, with extra advertising options available for purchase. Because of the low-cost, many people are able to have access and be reached directly.
4. Connect directly with customers
With social apps, businesses can announce new products, rollout new product lines to be sampled only on social media, or share advertising that may be more suitable for online venues rather than generalized television markets. In other words, you can do more with social apps because it is its own unique environment.
5. Create two-way communication
The two-way communication that is created with social media not only helps market services and products but it allows the collection of information as well. Businesses can read reviews, hear feed back from customers, and see what improvements or changes people are hankering for.