How to Become an Informed Investor

There are people out there who engage blindly in investments without considering the most important points of such trades which largely determine the results and outcomes of your trading. Understanding the markets of the commodity or assets you want to trade in is essential as you will know where you stand on the curve of losses and profits. There are commodities that are more marketable and valuable than other making it important to evaluate all this before engaging in the trade.

An informed investor is a successful investor and this is no easy task that you can do in a few minutes. It involves a number of risks to make it in the stock market and being armed with all the necessary information is the key to your success. For instance, you need to be in touch with all current business news and not just focusing on stock markets. If possible, read business news to know the earning trends, the regulations of business and the economy in general among other important things.

Always go for the major newspapers which give a keen interest in the business areas. Such newspapers can even be found online if you don’t have the access to them locally. You can even choose to subscribe to business publications that you find useful to make sure that no latest news passes you by. Lazing around could drag you down and therefore is very important to be as current business wise as possible so that you may know where dangers are and where the opportunities lie.

In most places, there are publications which focus on informing stock investors about the current stock exchange trends and they can work very well in keeping you updated. Make a point of knowing the best and getting your hands on such for your own benefit. To succeed in the stock market, you need to know how to manage your money. The earlier you can start saving for the future the better it will be for you even when you finally decide to engage in stock trading.

Every informed investor knows that investing is no easy game and it involves lots of risks as well as opportunities. Be ready for any losses that may come your way as well as all the profits you stand to gain when trading. Come up with a plan of how much you are willing to risk to ensure you direct the right amount to the right kind of investment.

To be as successful as you want to be in stock market trading, you should have consistency, confidence and most of all strategy. The three elements are important and should never be taken for granted. They actually have a long term impact on your portfolio. You need to have a strategy, gain confidence to apply it and then finally apply it with all the consistency that is humanly possible. Change your strategies every now and then since what you are applying now may not work well for you in the next few months since the market trends do not remain the same.

Having all the necessary information and being up to date with the market behaviors will help you in strategizing on the investments you are about to make. There is nothing worse in the stock market than an investor who is not well informed. If you fail to play your part, it is expected that your broker will mislead you so that he can also make that extra dime everybody looks for. Protect your investments in the best way possible and you will never go wrong.

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3 Easy Ways to Start Making Extra Cash in Your Pajamas

Many people still think making extra cash in your pajamas is not possible but I am here to tell you that it is not only possible but a lot of people are doing it. As a matter of fact, I was working on my pajamas earlier today.

True, I did decide to venture out of my pjs but no one told me that I had to and that is the beauty of being able to make choices by working from home. Enjoy these 3 easy ways to make extra cash.

Taking Surveys

There are sites that will pay consumers cash for taking surveys about their product or service. It may take some time to find the good websites that will give you surveys that pay more than $1 but they are out there. Companies have to do market research and if you help them, why not pay you to help?

Writing Content

You can get paid to write articles and other forms of web copy online. There are talent marketplaces you can go to sell your services to people that are looking for what you have to offer. These marketplaces may be a little more challenging if you are looking to land high paying clients since there are people from all over the world as your competition.

Marketing a Product or Service

Marketing a product or service and making sales is by far one of the best-paying things you can do online. It is easy in the way of not being labor intensive but it does take some talent and skill. If you are willing to hone your skills, you can write your own paycheck with this option.

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3 Ways To Increase Your Post-Holiday Sales

Christmas doesn’t put a stop to the shopping frenzy, so don’t break your sales momentum just yet. Many shoppers put off buying certain items until after Christmas because they know that they can get them at lower prices. While buying gifts for their loved ones at the moment, those winter clothing, gift sets and holiday décor would constantly linger on their minds. Here below we list three ways to use customer behaviour to increase your post-Christmas sales.

#1 Hold a Clearance Sale.

Welcome the new year with fresh inventory. Clear out old stock by holding an inventory sale. Offer discounts on items which you weren’t able to sell during the holidays, such as winter clothing and accessories, as well as slow-moving items. If nobody bought them in 2016, chances are no one will in the coming year. However, offering these products at rock-bottom prices, or a “buy one, get one free” deal, will easily convert these items into cash.

#2 Recover Abandoned Carts

Email customers who have added products to their shopping cart, but didn’t proceed to check out for some reason. Not all abandoned carts were done intentionally. Some of your customers might’ve run into a glitch on your website which prevented them from completing their purchase. Mention the items which they left as well as the link to their cart, to save them the trouble of having to type in their personal information again. Don’t forget to craft a relevant subject line so that your email won’t end up in the recipient’s spam folder – plus add in quality images. Reminding your customers of what could’ve been theirs is the best way to win them back.

#3 Offer Unmatched Customer Service

If you’ve been receiving an influx of orders since November, then your store is most likely to see product returns and exchanges in the coming weeks. They could be a lot or just a handful, but regardless of the quantity you must be ready to get them done in a timely manner. Having a member of staff who can respond promptly to email queries or customer service calls is crucial as this shows how reliable your business is. Your sales may rise substantially this month, but in the end it’s all about customer satisfaction and retention.

To ensure you achieve that, double-check the following areas on your website.

Contact Information

See to it that your contact numbers and email address are visible on every page.

Also add in the mobile chat app that you’re using, as majority of online buyers shop with their mobile devices.

Return Policy

Be clear about the time frame for returns and conditions which a customer needs to meet before they can return an item.

Themes and Banners

Spread holiday cheer by using a Christmassy theme on your website.

The Internet abounds with websites that offer royalty-free images you can download for free, and use in creating holiday-themed banners.

Business Hours

Aside from your regular business hours, be sure to let your customers know of any changes that you make to your schedule, especially with regard to shipping.

Keeping these things in mind will surely make this a wonderful holiday season for you and your business.

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Business Automation Tools for Your Home Based Business

One of the major challenges that most start-ups are facing these days is that they are not able to sustain through the huge competition that is being imposed by the big names in the relevant industry. One of the easiest ways to counter this is by using business automation tools which will offer an array of benefits to your business. However, before getting deep into the benefits of the tools, you may quickly want to take a quick sneak peak of the different types of business automation tools.

Types of business Tools for Automation

It is true that the internet is filled with various business automation tools. While there are many options available, these tools can be broadly classified into five different types. These are:

· Marketing automation- The most powerful of all, the marketing tools helps in taking the load off the business owner in terms of generating business leads, tracking conversion rates as well as evaluating success rates of marketing campaigns.

· Customer relationship management aka CRM tools – helps in easy management of customer database which decreases the chances of any manual error anywhere.

· Shopping cart tools – Enables tracking a number of invaluable business information like the frequency of a purchase, lifetime value of a customer etc.

· Email marketing tools – enables sending marketing mails to intended customer base, thereby generating leads of them

· All purpose tools that takes care of every aspect of marketing and business administration

If you are wondering that you would need all the different types of business automation tools, you may be thinking little bit too much! Depending on the type of your business, you will need one or two of these types and that should suffice in promoting, generating and tracking of leads for the business.

Benefits of Using Automation in Your Business

Now that you have learnt about the various types of business, you may want to quickly go through the various benefits that come along with the tools.

1. Like any other automaton project, the business tools save a lot of time. This can be invested in doing developmental work or designing strategies for the business.

2. It enables businesses to work with a lean workforce. You do not need to hire a good number of people to manually do the tasks which can be done faster and better by the automation tools.

3. You get 24/7 operations with the implementation of business automation tools. This is one of the major benefits which would have otherwise been very expensive with manual workforce.

4. The most important benefit of the business automation tools is that they generate comparably higher and better quality of leads. The organic leads that are generated and nurtured by the business automation tools help in increasing the sales and thereby bring more profits to the business.

5. Reduced recurring expenses are another benefit of the business automation tools. Once the one time investment in procuring the automated program is done, there is hardly any periodic maintenance investment that is to be done on these tools.

The business tools are the keys to the success of small start-ups as it enables them to compete against the big names of the industry and do business in the most profitable way

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5 Ways That A Smarter Social Media Strategy Can Grow Your Business

The internet has revolutionized the way we connect with each other, the world, and has been the spearhead for the globalization of business. In today’s world you not only have to compete locally but also nationally and sometimes globally. The rise of social media and applications helps customers connect directly to the brands and products they need and want and simultaneously creates a way for businesses to expose themselves directly to the markets they can be the most successful in. No marketing plan is complete without this aspect taken into consideration. Here are 5 ways that smarter social media strategy can grow your business.

1. Popularity

Social media apps are some of the most widely used software and technology in use today. Reaching young and older populations alike, these applications allow businesses to casually communicate with their customer bases and have information shared organically amongst circles of friends. The wide reach of these applications creates a vast network that allows access to many different types of people, many of whom just may be interested in what your business has to offer.

2. Word of mouth communication

Currently, advertising and marketing has saturated all realms of communication. Customers are beginning to grow tired of being told what to think. They would rather have access to information and make up their own minds, or be influenced by word of mouth reviews they can access through social media. Having friends and family validate the quality of products and services is invaluable in the field of marketing and is often much more effective than much more expensive forms of advertising.

3. Cost effective

Utilizing social media is very cost effective for customers and businesses. Customers usually have access for free and now even businesses can create accounts for free as well, with extra advertising options available for purchase. Because of the low-cost, many people are able to have access and be reached directly.

4. Connect directly with customers

With social apps, businesses can announce new products, rollout new product lines to be sampled only on social media, or share advertising that may be more suitable for online venues rather than generalized television markets. In other words, you can do more with social apps because it is its own unique environment.

5. Create two-way communication

The two-way communication that is created with social media not only helps market services and products but it allows the collection of information as well. Businesses can read reviews, hear feed back from customers, and see what improvements or changes people are hankering for.

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Many Facets of Online Marketing

Businesses are all about selling and buying, supply and demand. If you have something which someone out there may want, you have a good chance of making a transaction and some revenue; provided you can get to that ‘someone’.
Cold calls were tough in the days of old; so was snail mail. With the birth of technology and its ever growing sophistication day by day, you can find that ‘someone’ today much more easily than a decade ago.

Online marketing unleashes most, if not all, binds and ties on the closed doors of sale opportunities that can promote a merchant’s goods and services. There are many different terms given to it today as in Internet marketing, Web marketing, E-marketing and the like, but they all say the same thing; using the almost unlimited technology to get that sale to boost the revenue.

Internet marketing is not only for the big boys, established and huge in size and reputation; it is also not for the small and medium businesses too; the buck doesn’t stop there. Web marketing is also possible for the individual, male or female, young or old, regardless of location, experience, reputation or product/service offering.
Internet marketing is really using the Internet to contact and connect with a broad audience worldwide in offering products and services which are to be translated into positive and fast responses that benefit the merchant or advertiser.

Web marketing can come in various forms: advertisements of company products and services, e-mails of information and contact, company website, surveys and feedback from customers and the like. This advanced and growing popular tool is effective in many ways: increasing the traffic to the merchant’s homepage, generate more leads to the merchant’s products and services, and bottom line of driving home the sales or closing the deal.

There are many online or Internet marketing solutions available in the market today that can be self-developed, customized or off-the-rack packages which are quite affordable and effective. Many merchants or individuals may purchase one or more of these easily available online marketing tools for their business enhancement, or they may choose to outsource their online marketing to service providers who will perform the needful on their behalf for a fee.

Whichever is your preference, the bottom line is still the effectiveness of the online marketing tool or solution which will translate leads into revenue. This will happen when the customer’s needs and wants are identified properly to be satisfied through the applied online marketing tool, solution or strategy.

So, whether through e-mailing, websites, advertisements, article write ups or search engines, online marketing can increase your return on investment, if you are game and persistent.

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Internet Marketing – What It Is And Why Do You Need One?

Nowadays, Internet Marketing is moving at the speed of the light and if you want to be in the limelight, so, you have to follow it. It is the simplest process of promoting your brand over the internet or intranet and reaching millions of shoppers around the world. It helps to generate leads, which positively increase your overall business profits.

Internet Marketing is a broad term that is divided into different categories like Affiliate Marketing, Display Advertising, Email Marketing, Inbound Marketing, Search Engine Marketing and Social Media Marketing, etc. There are so many reasons you need to add into your strategy and some of them are as follows.

Branding: Needless to say, brand image is important if you want to be in the competition, otherwise, no one will know you. It helps to make a sale and expand your business at a higher level and this is why you should invest in Internet Marketing now.

To Increase The Website Visibility: Another reason you need Internet Marketing is that it helps to increase the website visibility on different search engines. Nowadays, people prefer online than the offline for anything and almost everything, therefore, it is a must for every business to expand them to a higher level.

To Connect With More Customers: No doubt, a customer is very important to make a sale and Internet Marketing helps you to target a wider audience without any boundary restrictions. By the way of this, your brand is promoted worldwide and you are able to make clients nationally and internationally both.

Tracking And Integration: Internet Marketing makes a track record of everything related to your business easier and it even allows you to get integrated with your clients. This may give you an opportunity to know about their likes and dislikes related to your products, so, you can improve yourself accordingly to get better results.

Flexibility: Lastly, Internet Marketing is one of the flexible ways of marketing that give you an opportunity to manage your store easily without any help and support. Besides, it saves your bucks and thousands of seconds, which lead your business to the success.

All in all, it is essential for your business growth and you should never ignore its power anyhow. If you still have any doubt because you are new to the online world, so, you can take the support of a leading SEO Company which engaged in providing Internet Marketing Services at a pocket-friendly price that fits into your budget and gives you the results beyond your expectations.

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Great Online Marketing Tips For Small Businesses

Online marketing has come to save small business owners who feel limited when it comes to dealing with large forms of advertising yet they have to work on a budget that is mostly very tight. With online marketing the business owners are able to market their products and services using only a small amount of money which is very convenient.

However, it all takes evaluation and analyzing to make sure that the particular method you choose to use will work for you and the message you include will attract enough attention especially from potential customers. There are a few things a business owner can do to make sure his business attracts more people using online marketing.

Local online directories
Getting a business listed in the local directories is a great way of getting your business noticed. This is especially helpful when you dealing with unique products and services. There are hundreds of business directories and so it is important to get the one you are sure is popular increasing your chances of getting noticed.

Blogs
Another simple way of marketing your business online is starting a blog. This enhances customer connection because of the quality content you share on your website. If you want to connect the site to other essential links, you can easily do that to make finding you easy. People pay attention to blogs, especially when looking for particular products and services therefore make your site as attractive and direct as possible.

AdWords
This involves the use of search engines such as Yahoo and Google to pull small adverts on their sites. You are charged according to the clicks your advert receives but then this is not expensive at all. As you pay the clicks, you will actually feel happy that more and more people are aware of your business. Using AdWords calls for punchy keyword inclusion to attract every person who sees the ad hence you will be attracting potential customers to your store.

Feedback monitoring
When using online marketing, it is very important to give a keen interest on the customer feedback that you receive. Feedback is very important as you will be in a position to know where to improve on and what to get rid of. You can also ask questions, monitor statistics, conduct polls and get to see the different responses. Listening to wants and needs will help you in coming up with a good approach.

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Highly Targeted Email Marketing That Works – A Case Study

It’s difficult to get published, by many estimates less than 1% of would be authors ever receive an offer from a reputable publisher. Of course it is easier to get published if you have a literary agent representing you than if you approach publishers directly. Landing an agent is a formidable challenge, though for many authors, literary agents offer the most viable path to “traditionally” publish a book.

Finding and signing with a literary agent seemed no different to me than finding and closing a prospect for any product, service or solution. To get started, I began with handful of Google searches, which resulted in many sites listing literary agents. Next, I downloaded about 1,200 agents from several of these online sources into an Excel file. Agents are outwardly facing, meaning they offer several ways for would be authors to contact then.

Many agents list their emails for book query submissions (a brief letter or email to whet the interest of a prospective agent). Of the 1,200 agents downloaded, 400 which didn’t accept email solicitations were culled, cutting my list to about 800. My list was then culled further to only100 agents who were interested in business books, non-fiction and prescriptive books (most agents listed the types of books they typically published). And lastly, 100 emails were sent to these agents, with a succinct message about the book and author background.

Here are the results of the highly targeted email campaigns to the 100 literary agents:

100 Sent
9 Interested
32 Not interested
59 No response

Within a month of the initial emailing, 9% of the targeted agents expressed interest, 32% were not interested and there was no response from 59% of the agents. Normally it’s a good idea to follow-up an emailing like this with a phone call, however most literary agents prefer no phone calls, many stating so on their web site. Of the nine agents who expressed interest in the book query, four of them asked for a full proposal (a proposal usually has a biography, marketing section, competition section, chapter outline and sample chapters). Another four agents asked for a printed proposal and mail it to them, and one asked if they could immediately contact publishers about the topic to determine if they had interest.

The digital book proposal was sent to all four agents who requested it via email attachment, and within a few days, an agent was signed. It took less than four weeks from the time the literary agent email list was initially targeted, to sign a prominent agent.

Although there are additional nuances involved with successful current email marketing best practices, the basics used for this seven year old campaign are very similar to that which can be used for successful digital marketing and lead generation today.

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Useful Tips for Choosing an Airport Taxi Service

Getting to the airport isn’t the easiest thing and can be more difficult for those travelling with a lot of luggage and family members. One option to forget about the logistics of reaching the airport on time is to make use of an airport taxi service. This can remove a lot of the stress and worry, but is still important to schedule the pickup to match the specific needs.

Here are a few tips to make sure the airport taxi service provides a prompt and timely package:

Plan ahead

A simple step that can make things go smoothly is to book the taxi well in advance. Make sure there is enough time to easily reach the airport without feeling rushed. Try to calculate the travel distance and add an extra hour or more in the event of heavy traffic. Also, if travelling during busy travel times, such as bank holidays, it may be worth adding a little more time.

Pay attention to reputation

Investigate two or three different companies and aim to identify one that is highly rated for providing a reliable deal in the local area. Use online reviews to get an idea of the quality and reputable of a potential company. Find one that has the courteous drivers and appreciated for providing timely pickups and drops-offs.

Most companies are quite similar, so it helps to ring around and get a price for the ride to the airport. Many quote a flat fee to travel from home to the airport, as well as any other pickups on the way. Also, make sure the preferred company has the necessary licensing and credentials to offer this particular type of service.

Amount of space

One of the important things to check is the amount of space for passengers and luggage that the vehicle can accept. The vehicles can vary significantly in size with a standard vehicle able to accept a couple with minimal luggage to the larger vehicle that can easily take six or seven passengers in comfort.

For those travelling with a lot of bags, it may be necessary to ask for a larger vehicle.

Call before pickup

Even if the airport taxi service has been booked and reserved in advance, it still may be worth giving the company a call a few hours before it should arrive at the pickup address to make sure it will be arriving on time.

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